In the field of plastic surgery, having a strong online presence is crucial. Your website is your digital calling card – it helps you attract new clients and provides essential information about your practice.
Let’s say you’ve been enjoying a steady stream of leads for many years. But for the past few months, you’ve noticed a decrease in the number of leads you have been getting. Then you have a week with 0 leads. And another week. And another.
You’re a busy plastic surgeon, so you might be tempted to wait it out and see when things pick up again. Or you might panic-hire an expensive SEO consultant to find out what’s wrong.
But before you do any of that, read this blog post. We’ll walk you through the factors that may contribute to this decrease in traffic and the steps you can take to address it.
Consider This When There’s a Sudden Drop In Website Traffic
When the virtual doors of your plastic surgery suddenly receive fewer visitors, it’s essential to pause, evaluate, and take action. Our experienced digital marketing team has identified the following crucial aspects to consider.
1. Google Algorithm Changes
Google frequently updates its search algorithms to improve user experience and deliver more relevant results. Unfortunately, these updates can sometimes result in a significant decrease in your website’s traffic. Here’s what you should do:
- Regularly check the Google algorithm change history to see if there have been recent updates that might have affected your website.
- If you suspect algorithm-related issues, consider working with an SEO consultant to assess and address the impact on your site.
2. External Events
Certain external events can influence consumer behavior and, subsequently, your website’s traffic. These events can include holidays, vacations, or economic news that may deter potential clients from seeking plastic surgery during specific periods. Here’s how to handle this situation:
- Keep a close eye on your website traffic during holidays and other notable events.
- Adjust your marketing and advertising strategies to accommodate fluctuations in consumer behavior during these times.
3. Technical Issues
Technical problems within your website can have a significant impact on traffic. One common issue is the missing or malfunctioning Google Analytics code. Here’s what to do:
- Reach out to a webmaster or technical expert to review your website’s code thoroughly.
- Familiarize yourself with the specific technical issue that might be causing the sudden drop in website traffic.
4. Server and Hosting
The speed and stability of your website’s server and hosting can also affect your traffic. Slow or inaccessible websites can drive visitors away. Take these steps:
- Ensure that your server and hosting are fast and stable by conducting regular checks.
- Invest in optimizing your website’s speed to enhance the user experience.
5. Google Search Console
Google’s Search Console is a valuable tool for plastic surgery website owners. It can help you identify whether your website has incurred a manual penalty from Google due to guideline violations. Here’s what you need to do:
- Check for any penalties or manual actions against your website.
- If you find guideline violations, work to rectify them promptly.
6. Backlink Analysis
Backlinks are essential for boosting your website’s authority and visibility. Losing significant backlinks can result in a drop in traffic. Follow these steps:
- Enlist the help of SEO experts who can analyze your website’s backlink profile.
- Address any major losses of backlinks that have occurred recently.
Remain Proactive to Avoid a Sudden Drop in Website Traffic
Experiencing a sudden drop in traffic to your plastic surgery website can be concerning, but it’s essential to remain proactive and address the issue promptly. Remember, your website is your digital showcase, and maintaining its visibility is crucial for the success of your plastic surgery practice.
If you’re unsure about any of these steps or need assistance, don’t hesitate to seek professional help. Your online presence matters, and with the right strategies, you can get back to doing what you love – enhancing the lives of your patients!
Our experts at Webtools Group are here to help. Contact us for a FREE consultation call and discover how our digital marketing solutions can enhance your practice’s visibility and drive more leads to your door.