Webtools Internet Solutions, Ltd. was founded in 1998 by a group of designers with core business strengths in online marketing, search engine optimization, strategic positioning, web development, Pay-Per-Click (PPC) management, reputation management, e-commerce and email marketing. Webtools' team identified an opportunity in catering to clients who were looking for a solutions provider with an understanding of the online marketing arena and a strong creative background.

Webtools undertook research to recognize methods of designing and implementing creative technological solutions and entered the international market in 2002. The company operates from Israel, United States, United Kingdom and the Ukraine. The Webtools team, 15 people spread across three continents, serves more than 120 corporate and small business clientele, ranging from medical, beauty, and high technology businesses to consumer products companies and non-for-profit organizations.